Why do you need to do SEO?

If you want your brand’s SEO strategy to be in good hands, you should turn to experts. And often, that means hiring a special agent.

Your SEO agency should be a professional partner in which you have complete trust. Remember, you are putting your brand’s visibility and reputation into their hands. So how do you know who to trust?

We’ll explain the keys to understanding what an SEO agency can do for you and how to choose the best one for your company.

First of all: Why do you need to do SEO?

Hiring an SEO agency especially seo agency hk is not an easy decision. Not only can it be a significant investment, especially for small and medium-sized businesses, but SEO can have a direct impact on the authority and trustworthiness of your brand. There are many reasons why SEO is important:

  • SEO increases the visibility of your brand. Today, Google and other search engines are the starting point when consumers do online research about a product or service. This means they are an important resource for users who may be interested in what your brand has to offer. If you manage to position yourself among the first search engine results, you will put your brand in front of thousands of potential customers.
  • Improve the quality of your website. Creating a brand website is a significant investment of time and resources. Using the right SEO ensures that you will generate more traffic to the website you work hard for. SEO also requires a lot of technical optimization, which will then improve your overall website over time. Remember, Google’s main goal is to offer users the best possible results. Therefore, ranking-helping techniques also go hand in hand with improving the user experience and quality of your website.
  • It increases the reputation, trust and credibility of your brand. In general, users perceive brands that are among the first Google search results as more relevant and authoritative on a topic, which contributes to better brand awareness.
  • This is a good long term investment. Today’s SEO work will translate into tomorrow’s organic traffic. The sooner you start implementing your SEO plan, the sooner you will enjoy the benefits. SEO is not a quick fix, but rather a long-term investment into your brand’s positioning and credibility online.
  • Results are measurable. SEO delivers tangible, measurable results, so it’s easy to see what’s impacting your strategy on your brand and the right direction if necessary.
  • This will make you more profitable in the long run. Hiring an SEO agency may seem like a big investment, but if you value it in terms of how much it costs you to train your team and devote resources to doing in-house SEO, or the benefits you miss out on not doing well. SEO, you will see that it can be a very cost effective solution. What is an SEO Agency?
  • An SEO agency is a company dedicated to improving the ranking and visibility of its customers in search engines (especially Google). To do this, the goal is to make your brand’s website appear among the first search results when a user enters a relevant search term.
  • Web positioning depends on many factors, therefore, it is only natural that within an SEO agency you will find professionals who specialize in areas such as:
  • Content creation: Blog articles, landing pages, product descriptions in online stores, and even YouTube videos from branded channels must be properly optimized to improve positioning.
  • On Page SEO: The technical aspects of a website, such as title and description or page structure. It also includes various functional aspects, such as ensuring good website speed and avoiding duplicate URLs.
  • Off Page SEO: It focuses primarily on improving the reputation of the website by creating quality inbound links.
  • User Experience: It’s always important to remember that while we want to comply with Google’s rules, the real users of your website are humans, not robots. Therefore, SEO and UX should always go hand in hand.

What Do SEO Agencies Do?

So, how exactly do SEO agencies work to bring you results? Typically, your work is done in a series of steps:

  • Prepare a joint SEO briefing. Communication is key between the client and the SEO agency. Therefore, the first step of working with an SEO agency is to sit down together and prepare a document outlining the goals, strategies, and other objectives of the partnership.
  • SEO audits. In most cases, brands already have their own website or other online content, so the first thing an agency will do is learn how they are positioned and what gaps need to be covered. The study should also include an analysis of key competitors.
  • Preparation and implementation of a positioning plan. With all this information, the SEO agency will be responsible for determining the actions to be taken and then putting them into action. It’s important to remember that SEO is an ongoing process: after initial setup, a series of maintenance tasks need to be performed.
  • Measurement and communication. The SEO agency will conduct a series of results reports and communicate regularly with clients. Often, there are meetings to analyze the results together and come up with the next steps for continuing success.

How to Choose an SEO Agent

Unfortunately, not all companies that sell themselves as “SEO agencies” only seo agency hk are able to offer quality services. There are some key features you should look for in the SEO agency of your choice, as well as some red flags that you should avoid.

What should I look for in my SEO agency?

  • Comprehensive services. As we’ve reviewed, SEO covers many aspects, some more technical and others more marketing and content related. A good SEO agency should be able to cover all these bases to provide a complete plan.
  • Clarity. Positioning techniques can be very complex, but a good SEO agency will be able to explain to clients what they do and why, making it easy to understand.
  • Liquid communication. Agencies should always keep their clients informed of what they are doing, send them regular reports, and be ready to answer any questions that arise.
  • Customization. Every client situation and need is unique, so the “copy and paste” solution doesn’t work. Your strategy and budget should always be tailored to you.

What should I avoid in my SEO agency?

  • Exaggerated promises. No agency can guarantee Google’s top spot, much less in a short amount of time. So if they make any of these promises, your warning bell should ring.
  • Costs for keywords. SEO “with keywords” doesn’t work anymore. As search engines have evolved, they are more geared towards long phrases and general thematic searches. So look for an agency that offers a full service and not based on keywords.
  • Dubious policies (especially link building). Many agencies use black hat SEO (unethical or prohibited positioning techniques), but in the long run this always backfires. In particular, be wary of agencies that promise to generate free inbound links.
  • Prices are too low. Doing quality SEO takes time, knowledge and resources. This means that the cheap price ends up being expensive, if not done right.
  • Unprovable results. A good SEO agency should always be transparent about what you do. If not, run!

Steps to hire an SEO agency for your company

Finally, let’s take a look at what the basic steps are for finding the SEO agency you need and building a fruitful, long-term collaboration:

  • Determine your needs. There are some common characteristics that define a good SEO agency, but, ultimately, every case is different. Some agencies specialize in different industries, some only work in specific aspects of SEO, some specifically for large or small companies… Decide what is the best fit for your brand and see if you can find a suitable agency.
  • Be clear about what you want. A professional SEO agency will help you evaluate your situation and set specific goals, but you should always have a prior idea of ​​what you are looking for. Why do you want to improve your Google position, and what is your ultimate goal?
  • Search and compare. Finally, it’s time to choose! In addition to the things we’ve covered, I recommend looking at other professional opinions. Don’t be afraid to call up the candidates on your short list to see how they communicate and what kind of solutions they can offer you. If all goes well, your SEO agency will be your ally for many years, so don’t rush into this decision.