European Fashion Heritage Association

In select shops, customers can view this “bespoke” multimedia content on in-store display screens. Zara’s approach to RFID aligns with a larger trend around shelf monitoring for retail merchandising. [newline]Startups like Repsly and Eversight use in-store cameras and RFID to assist brands monitor the presentation of merchandise on store cabinets and observe the outcomes of in-store promotions or shows. Using trend data and AI, their software program then helps manufacturers auto-optimize their promotion strategies. AI companies are leveraging natural language processing to scour information, authorities databases, commerce journals, and extra to monitor for provide chain disruptions, together with pure disasters or manufacturing unit mishaps.

  • Big ol’ Balenciaga jeans pooling over Balenciaga trainers with the Jet-Puffed tire tread sole .
  • In fall 2018, H&M announced that it, too, was launching a pilot program with VeChain, utilizing a wool beanie from the company’s Arket clothing line to check product data traceability in