You’re not only a real estate agent, but you’re also a marketer. You perform various marketing tasks, such as marketing properties, marketing yourself, your serves and your community to prospective buyers. Are you brand new to the real estate agency? If so, then you’ve come to the right place because the rest of this article will provide you with info to help you jump-start your marketing efforts. See here for Four Walls.
Best Practices For A Real Estate Website
The first step in building up a database of contacts, as well as generating new leads is to set up a real estate website. More than half of real estate agents who make six-figure incomes have their own websites. This was in addition to their profile information listed on the brokers’ they worked for websites.
You don’t want to just throw up any old website. You want to turn your website into a lead generator, as well as a tool that helps with branding. With that said, the key elements of a successful website are:
- Implement current SEO strategies
- Include interesting descriptions for properties
- Mobile-friendly website
- User-friendly
- Call-to-action buttons
- Free resources
- Info about neighbourhood
- Appealing design and layout
- Professional videos
- Professional photos
The best real estate agents have all of the above elements incorporated into their websites. Their websites attract visitors and it keeps them on the site for a while. Not only that, but the top agents make it easy for their site’s visitors to get in contact with them.
Social Media Strategies
Another important of marketing is social media. You want to create a social media marketing strategy that will result in visitors going to your site, which means you need to create a social media presence that makes people interested in you. as your followers grow, you want to encourage them to click on links and images that will send them to your real estate website.
Too many agents bombard their Facebook pages with property listings. This isn’t where you want to show off your listings. Your website is where you want your listings to be seen. You want to use social media to entice people to go to your website, and not for pitching your services constantly.
Also, list your social media pages on your website. This makes it easy for people to find you on social media. Plus, this can help you grow your presence on social media.
Print Strategies
Print marketing is still a powerful marketing tool. When you become licenced, make sure you print your business cards out and keep them on you at all times. Whenever you have an opportunity, hand them out. Furthermore, invest in buyer/seller guides, yard signs and things of that nature.
You can send updates via postcards. Make sure the postcards are of high quality. Also, send flyers and brochures to your contact list, and keep them on you during open houses. Hand them out at networking events you go to.
Professional Memberships
You can network with other real estate agents by joining real estate organisations. Sure, real estate is very competitive, but you should still try to network with other agents. In fact, there are lots of benefits of networking with others in your industry.
You might even become a member of the local governing body. There are various types of organisations you can join. Generally speaking, it’s a good idea to join at least two or three organisations. Make sure you are active because the more your network grows, the higher the chances are you’ll generate business.